The multi-platinum artist, winner of the Latin GRAMMY and nominated for the GRAMMY, constantly manages to break language and stereotype barriers around the globe, becoming an international culture and entertainment icon. The refreshing flavor and carefree attitude of Corona Extra have been helping Americans find their beach since 1981.īad Bunny is proclaimed as one of the most popular artists in the world. Corona Extra, the flagship brand of the Corona brand family, is a pilsner-style lager with a golden hue that was first brewed in Mexico in 1925. The Corona brand is the #1 most loved beer brand and has been the #1 imported brand family of beer in the U.S. The entire Corona portfolio is brewed in Mexico by Constellation Brands and imported and marketed exclusively to the U.S. The Corona brand family is home to Corona Extra, Corona Light, Corona Familiar, Corona Premier, Corona Refresca and in 2020, the national launch of Corona Hard Seltzer. “We’re proud to have Bad Bunny as part of the Corona family and are thrilled to offer fans a chance to be part of what we expect to be a truly memorable online experience.” “Bad Bunny’s ability to cross over into the mainstream while staying true to his roots aligns with the Corona brand’s Hispanic heritage brought to life in the ‘La Vida Más Fina campaign,’” said Ann Legan, vice president of brand marketing, Corona. This special event is part of a continued partnership between the two icons that started in April 2019 when Corona Estéreo Beach served as the presenting sponsor of the second leg of the artist’s X100PRE tour and, most recently, through Corona’s current marketing campaign, “La Vida Más Fina,” in which Bad Bunny shares his refreshingly optimistic outlook on life. In addition to gaining access to the exclusive online experience, each winner will receive a prize pack with limited-edition merchandise, and 10 grand prize winners will be awarded a virtual meet-and-greet with Bad Bunny. Fans who meet these requirements are encouraged to enter daily for a chance to win by visiting. It is open only to legal residents of the 50 United States and the District of Columbia who are 21 years of age or older as of the date of entry. The sweepstakes started this week and ends on Nov. Access is unlocked by entering and winning a sweepstakes in which a limited number of exclusive first-prize and grand-prize packages will be awarded. 22, 2020 (GLOBE NEWSWIRE) - This week, the Corona family of brands and international multiplatinum artist Bad Bunny unveiled plans to bring fans Unas Frias con Bad Bunny, an exclusive online experience on Dec. Corona® and Bad Bunny are teaming up to offer fans one of the most special and intimate events of the year.ĬHICAGO, Oct. The rest of the country should see the drinks on shelves in May.Corona® and Bad Bunny are teaming up to offer fans one of the most special and intimate events of the year. Refresca was sent Corona’s test markets last summer. Just in time for spring break, the first wave of Refresca hits California, Texas, Florida, New Mexico, North Carolina and Arizona later this month. described the Guava Lime as “easy to drink all day”:īerta Elisa tweeted that those who haven’t tried this new drink are “missing out”: Like the flood of flavored, sugar-free seltzers and sodas in recent years, these light-and-fizzy tipples seem to be everywhere.Ī few Twitter users have already weighed in with their thoughts on Refresca. Think White Claw Hard Seltzer, Bud Light Ritas or Not Your Father’s Root Beer - sparkling, pre-mixed alcoholic drinks that lean to the sweet side. Refresca is Corona’s entry into the popular flavored malt beverage category. Coconut Lime is only available in a 12-pack with the other two varieties, which will retail for $16.99.
Passionfruit Lime and Guava Lime come in their own six-packs and will sell for $9.99. The canned malt beverage - the company calls it a “premium spiked refresher,” not beer - comes in three fruit flavors. When you think of Corona beer, you probably think of palm trees, straw-roofed cabanas and sparkling blue seas, right? Well, this spring and summer Corona is launching a new line of drinks that fits right into that beach-vacation vibe: Corona Refresca.
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